Agricultural Fairgrounds Advertising, Promotion, and Education Program

The New York State Department of Agriculture and Markets (the “Department”) is pleased to announce the availability of funds for the 2027 Agricultural Fairgrounds Advertising, Promotion, and Education Program (the “Program”). This Program will provide funding for advertising, promotion and education activities that will increase participation in and promotion of county and local fairs in New York State.

Eligible applicants for this Program are agricultural and horticultural corporations and county extension service associations that sponsor an annual fair or exposition for the promotion of agriculture and domestic arts and receive premium reimbursements pursuant to Article 24 of the New York State Agriculture and Markets Law.

Eligible projects will increase activities that improve public knowledge of, and appreciation for, the benefits of agriculture and domestic arts through advertising, promotion, and education. Projects will enhance and encourage visitor participation and appreciation of agriculture and domestic arts as well as expand existing efforts to attract visitors and showcase agriculture. Projects will expose consumers to the fair brand and create meaningful, long-lasting brand recognition.

Projects must involve advertising, promotion, and/or education programs.

**Release Date:** October 27, 2026

**Deadline for Applications:** July 1, 2027

Questions about requirements contained in this RFA may be emailed to: fairs@agriculture.ny.gov