MPT 005 Business Intelligence Consulting Services

Maryland Public Television is seeking to obtain a small business to develop and implement an online survey using Qualtrics and develop focus groups to analyze data to measure the public’s knowledge of the awareness campaign of the opioid epidemic and related topics.

**Small Business Reserve** procurement. No MBE but is an SBR reserve.

Survey

Researching the public’s knowledge of the Behavioral Health Administration’s (BHA) public awareness campaigns related to the opioid epidemic in Maryland, as produced by the Maryland State Ad Agency (MSAA).

The vendor shall develop and implement the online survey using Qualtrics, Jotform, or similar. The vendor must also guarantee to collect at least 1,000 responses that align with the following audiences:

• Representatives of multiple age demographics, starting at age 18 through to the age of 65
• Equal representation of gender
• Equal representation of all Marylanders

The survey shall be distributed by June 1, 2027, and the results collected and reported on by August 27, 2027.

Focus Groups

These focus groups will endeavor to determine the efficacy of the public awareness campaign designed by the Behavioral Health Administration (BHA) and produced by the Maryland State Ad Agency. Topics to be discussed include Good Samaritan Law, Naloxone, Fentanyl, Anti-Stigma, and Behavioral Health Programs.

The focus groups shall have two distinct audiences:

1. A set composed of a representative sample of Marylanders and,
2. Those who are or have experience with a substance use disorder or know someone who has been affected. This group of individuals may come from treatment centers, hospitals, clinics, etc.

Focus groups will be conducted in person. Focus groups shall not be recorded and participants’ identities shall be strictly confidential.

Reporting

The vendor shall compose two distinct reports:

1. Focus Group reporting
2. Survey reporting

The analysis of the survey data shall measure the public’s knowledge of the awareness campaign of the opioid epidemic and related topics, including: Overdose Prevention, Good Samaritan Law, Naloxone, Fentanyl, and Anti-Stigma. The analysis will also need to measure how opinions have changed over time, comparing the results to benchmarks and data collected from previous years.

Deliverable(s)

Vendor shall compile the analytical findings in two reports. Short sentences, short paragraphs, and an active voice will characterize the narrative. Graphical elements will support the text. We expect the vendor to work closely with MSAA to deliver the final reports by August 27, 2027.

In addition to the report, the vendor shall supply an accompanying PowerPoint presentation explaining the entire process and findings of the study.

All quotes shall be submitted on the **eMMA** website by **11/16/2026 before noon**. Quotes received past the deadline will not be considered. All quotes are to be valid for 120 days from the date of receipt.

Bidders will submit the following along with their Quote:

• *Attachment P – Reference Form*
• *W-9*
• *Electronic Funds Transfer Form*

The Bidder must provide proof with its quote that the following Minimum Qualifications have been met: the successful Bidder must have experience with focus groups and should have successfully performed in the industry for 5+ years.

The Bidder shall submit with the quote response a minimum of two (2) references of companies or organizations for which the Bidder provided services in scope, type, size, magnitude, and complexity comparable to those specified in the Scope of Work on *Attachment P – Reference Form*.

The Contract resulting from this RFQ will be awarded to the offeror whose offer is determined to be the lowest responsible and responsive price for all labor, materials, and services required in this solicitation.

Payments to the Contractor shall be made no later than 30 days after MPT’s receipt of a proper invoice from the Contractor. Work hours must be coordinated with the Contract Monitor.