Correction: NYC Care Enrollment & Outreach

NYC Care (the “Program”) is a health care access service that provides primary, preventive, and specialty care at NYC Health + Hospitals locations, to include NYC Health + Hospitals’ major hospitals and its Gotham Health Centers, as well as other authorized facilities.

NYC Care seeks to contract with experienced 501c3 community-based organizations to achieve the goals of enrolling eligible New Yorkers into NYC Care, regardless of immigration status, as well as conducting NYC Care education and outreach activities in TRIE zip codes that promote NYC Care’s access to quality and affordable health care. To reach this goal, this grant program is seeking organizations to apply for a **3-year contract (July 1, 2027 to June 30, 2030)** in one of two Grant Categories (Proposer cannot apply for both categories).

Category 1: NYC Care Direct Enrollment & Outreach Partner

Primary responsibilities are to:

• screen individuals through the New York State of Health (NYSoH) Marketplace and facilitate Direct Enrollment for individuals who are eligible for NYC Care as new or renewing members;
• connect eligible individuals with special circumstances to NYC Health + Hospitals Financial Counselors or authorized NYC Care enrollers; and
• engage New Yorkers through in-person and digital outreach activities in select NYC TRIE Zip Codes, informing and educating them about NYC Care.

Category 2: NYC Care Outreach & Referral Partner

Primary responsibilities are to:

• engage New Yorkers through in-person and digital outreach activities in select NYC TRIE Zip Codes, informing and educating them about NYC Care;
• refer eligible individuals to make appointments with NYC Health + Hospitals Financial Counselors or authorized NYC Care enrollers for enrollment as new or renewing members; and
• promote primary & specialty care access (in-person and/or telehealth), as well as other special health initiatives that may be targeted to NYC Care members through in-person and digital campaigns.

Category 1 monthly deliverables per Funding Line

• Minimum monthly target: 12 or more unique eligible individuals from any borough enrolled (new or renewal), of which a minimum of 50% (6) must live in a TRIE Zip Code in any borough.
• Minimum monthly target: 10 or more unique eligible individuals from any borough enrolled (new or renewal), of which a minimum of 50% (5) must live in a TRIE Zip Code in any borough. [...]
• Minimum monthly target for community outreach: 200 people engaged through NYC Care-related activities or events that take place in any TRIE Zip Code in the selected borough.
• Minimum monthly target for Social Media/Electronic Marketing: At least 4 digital items that promote NYC Care.

Category 2 monthly deliverables per Funding Line

• Minimum monthly target for community outreach: At least 400 people engaged through NYC Care-related activities or events that take place in any TRIE Zip Code in the selected borough.
• Minimum monthly target for Social Media/Electronic Marketing: At least 8 digital items [...].
• Minimum Monthly Target for enrollment referrals: Proposer will refer at least 18 unique eligible individuals interested in enrolling or renewing NYC Care Membership [...]. Of these 18, a minimum of 50% (9 individuals) must live in any TRIE Zip Code across NYC.

**Submission:** Your proposal must be submitted via the Google Forms link: https://forms.gle/JeVd1uYF5DFBjfoc8.

Your response must be limited to no more than twenty (20) pages, not including attachments. All proposal package elements and supplemental attachments must be collaged into one PDF document.

**Minimum criteria (required):** All applicants must be a not-for-profit corporation that is an organization recognized as tax exempt under IRC501(c)(3). All applicants must have general commercial liability insurance of at least **$1M**. All applicants must have been in business in New York City for at least three (3) years.

Evaluation criteria

| Category | Weight % |
| --- | --- |
| Capacity, and approach to enrollment and/or outreach | 40% |
| Prior experience delivering similar Health Outreach and/or Health Insurance Navigation/Enrollment programs | 40% |
| Cultural expertise, particularly in TRIE Zip Codes, and cultural humility | 20% |

The term of the contract resulting from this RFP shall be for a term of three (3) years.

Payment term will be net ninety (90) with no penalties for late payment.