Roberson Community College RFP Marketing, Advertising & Media Services

Robeson Community College (RCC) seeks qualified firms to provide marketing, advertising, and media services as needed to support student recruitment, enrollment, academic and workforce programs, events, and institutional awareness. Services may include planning, digital and traditional advertising, media purchasing, graphic design, video/audio production, and campaign reporting. RCC will authorize individual assignments and budgets; no minimum amount of work or advertising expenditure is guaranteed.

The intent of this solicitation is to award an Agency Contract.

The awarded Vendor shall provide marketing and advertising services as requested by RCC. RCC will identify the purpose, audience, schedule, and maximum approved budget for each assignment. The Vendor shall recommend appropriate services and media channels for RCC approval before any expense is incurred.

The awarded Vendor shall be capable of providing the following marketing and advertising services as requested by Robeson Community College (RCC):

• Marketing and Campaign Planning: Develop advertising strategies to promote RCC programs, student enrollment, workforce development, events, and community awareness.
• Media Buying and Placement: Plan, purchase, and coordinate advertising through television, radio, print, billboards, digital platforms, and other appropriate media outlets.
• Digital and Social Media Advertising: Develop and manage advertising campaigns using social media, search engines, websites, and other digital platforms.
• Creative and Production Services: Provide graphic design, copywriting, photography, video, audio, commercial production, and other advertising materials as needed.
• Campaign Management and Reporting: Coordinate advertising activities, monitor campaign performance, and provide reports on advertising expenditures and results.
• All advertising plans, creative materials, media placements, and associated costs shall be submitted to RCC for approval before implementation. The Vendor shall separately identify actual media costs and any agency fees, commissions, or additional charges.
• All advertising materials shall comply with RCC branding requirements and applicable accessibility standards.
• Services shall be provided on an as-needed basis. RCC does not guarantee a minimum amount of work or expenditure under the resulting Contract.

Robeson Community College (RCC) shall retain ownership of its advertising accounts, campaign data, audience information, analytics, and all original creative materials developed specifically for and paid for by RCC, including graphics, advertisements, photographs, videos, audio recordings, and commercials. [...]

**Submission method:** Vendor's proposals for this procurement must be submitted through the Sourcing Tool. Only Proposals submitted through the Content Section of the NC eProcurement Sourcing Event will be considered. Proposals submitted through the Message Board will not be accepted or considered for award.

Late bids, regardless of cause, will not be opened or considered, and will be automatically disqualified from further consideration.

**Contract term:** The Contract shall have an initial term of three (3) years beginning on the date of final Contract execution (the "Effective Date"). The Vendor shall begin work within thirty (30) business days of the Effective Date.

**Evaluation criteria** (listed in descending order of importance):

1. Vendor Technical Approach & Media Capabilities
2. Vendor Qualifications & Project Organization
3. Vendor Experience & References
4. Pricing

**Required** attachments: *ATTACHMENT: PRICING*, *ATTACHMENT: CUSTOMER REFERENCE FORM*, *ATTACHMENT: LOCATION OF WORKERS UTILIZED BY VENDOR*, and *ATTACHMENT: CERTIFICATION OF FINANCIAL CONDITION*.

Offer shall be valid for at least one hundred twenty 120 days from date of bid opening.

Contract value in excess of the Small Purchase threshold, but up to $1,000,000.00 default insurance coverage applies.