Location Intelligence and Visitation Analytics Services

The City of Wichita is seeking proposals from firm(s) for Location Intelligence and Visitation Analytics Services for multiple City departments. The solution should support data-driven planning, decision-making, and performance measurement and provide reliable insights into visitation patterns, visitor origins, frequency and duration of visits, geographic trade or service areas, demographic characteristics, and trends over time. The solution should provide an intuitive platform for users across departments to generate reports and visualizations that can inform operational, planning, marketing, investment, and service-delivery decisions.

The City of Wichita, Kansas ("City") invites your company to submit a written proposal to provide a comprehensive, fully integrated Location Intelligence and Visitation Analytics Services specifically designed for government agencies, including delivery, installation, integration, customization, data conversion, training, documentation, and support and maintenance. [...] Proposers are to propose a fixed cost solution based upon the City's requirements. The City requires a prime Proposer, or systems integrator, to act as a prime contractor legally and financially responsible for all implementation services of proposed solution.

Proposer shall supply

• A vendor-hosted, cloud-based solution accessible to authorized City users through a standard web browser.
• A commercially available solution requiring minimal configuration or customization to meet the City's requirements.
• All software, licenses, data access, and third-party components necessary to provide the functionality described in the proposal.
• Implementation and configuration services, including assistance with establishing and/or importing City-defined properties, Points of Interest (POIs), and other geographic areas.
• Initial and ongoing training, technical support, and service desk support for authorized City users.
• Regular maintenance, updates, upgrades, and enhancements necessary to maintain the functionality and security of the solution throughout the agreement.
• Documentation and guidance necessary for City staff to effectively administer and utilize the solution.
• A detailed breakdown of all costs required for implementation and ongoing operation of the proposed solution, including subscription or licensing fees, implementation costs, training, support, data access, optional services, and any other applicable fees.

Required Functional Specifications

• Visitation and Foot Traffic Analysis
• Historical Visitation Trends
• Time-of-Day and Day-of-Week Analysis
• Dwell Time and Visit Frequency
• Visitor Origin and Trade Area Analysis
• Distance Traveled
• Visitor Demographic and Market Characteristics
• Visitor Journey Analysis
• Custom Points of Interest (POIs) and Geographic Area Analysis
• Comparative Location and Benchmark Analysis
• Event Visitation Analysis
• Data Visualization and Interactive Mapping
• Reporting and Data Export
• Aggregated and De-identified Location Data / Privacy Protection

Sealed Request for Proposal will be received in the office of the City Purchasing Manager, 12th Floor, City Hall, 455 North Main, Wichita, Kansas, prior to **10:00 O'CLOCK A. M., FRIDAY, DECEMBER 18, 2026**. Electronic submissions are requested. **One (1) electronic copy of the proposal is required.** Proposals are to be submitted through the City's Procurement Portal wichita.gov/procurementportal using secure login/password.

The selection of the consulting firm by the City's Staff Screening and Selection Committee will be based on several factors, including: (1) Checklist (5%), (2) Proposer Experience and Resources (15%), (3) Functional and Technical Requirements (30%), (4) Proposers Hardware and Software Requirements (5%), (5) Customer Support and Warranty/Maintenance (10%), (6) Training and Documentation (10%), (7) Costs (10%), (8) Minimum Qualifications and Mandatory Elements (5%) and (9) Small & Emerging Business Enterprise Program participation (10%).

The review and evaluation of the submitted Proposals will take estimated 60 to 90 days before notification from the City of Wichita that a contract has been approved by City Council.