RFP 2026-08 Logo Design, Guidelines, and Branding Services

The City of Hampton seeks professional branding and design services to develop a comprehensive and enduring brand identity that reflects the City's unique heritage, forward-looking vision, community character, and regional appeal. The goal is to establish a cohesive visual identity system that aligns all representations of the City and strengthens recognition across physical and digital platforms, including municipal signage, communications, marketing materials, events, and public spaces.

The City's intent is to create a holistic and memorable brand experience that is authentic, distinctive, and inspiring. The resulting brand identity should celebrate Hampton's history, embrace its future, support community pride, and provide a flexible visual system with the longevity necessary to serve the City for years to come.

The selected Consultant shall provide all labor, materials, equipment, software, project management, public engagement, design services, and professional expertise necessary to develop and deliver a comprehensive brand identity program for the City of Hampton ("City"). Services shall be performed in accordance with the requirements set forth herein and shall culminate in the delivery of a complete visual identity system and associated implementation guidelines.

Phase One: Visioning and Brand Discovery

• Brand Discovery Summary Report.
• Stakeholder and Public Engagement Summary.
• Context and Competitive Analysis.
• Preliminary Brand Positioning Framework.
• Recommended Brand Themes, Messaging Pillars, and Naming Direction.

Phase Two: Schematic Design

• Minimum of three (3) conceptual branding options.
• Preliminary logo and mark designs.
• Initial color, typography, and graphic standards concepts.
• Conceptual applications demonstrating practical implementation.

Phase Three: Design Development

• Final logo suite.
• Final iconography and graphic elements.
• Approved color palette specifications.
• Typography specifications.
• Finalized visual identity system.
• Sample brand applications.

Phase Four: Design Documentation & Implementation Assets

• Brand Standards and Logo Guidelines Manual.
• Final Logo Package in Adobe Illustrator (.ai), Encapsulated PostScript (.eps), Portable Document Format (.pdf), Portable Network Graphics (.png), and Joint Photographic Experts Group (.jpg) formats.
• Graphic Asset Package: Patterns, Icons, Textures, Graphic devices, Supporting artwork.
• Stationery Suite: Letterhead, Business card, No. 10 envelope.

Final Deliverables

1. Final Brand Strategy and Positioning Framework.
2. Approved Logo and Visual Identity System.
3. Brand Standards and Logo Guidelines Manual.
4. Native Design Files and Production Files.
5. Graphic Asset Library.
6. Stationery Suite Templates.
7. Digital Archive containing all project deliverables.

Responses to this RFP will be received until **11:00 A.M., Eastern Standard Time (E.S.T.) on Monday, November 9, 2026** at 17 East Main Street South, Attn: Office of the City Manager, Hampton, Georgia. Late Proposals will not be considered.

Proposals submitted in response to this RFP shall remain valid for ninety (90) calendar days from the Qualification Submission Deadline and must be marked as such.

Each Proponent must submit documentation that demonstrates it is duly authorized to conduct business in the State of Georgia with its bid.

Pursuant to Act, the Proponent must provide with its Proposal proof of its registration with and continuing and future participation in the E-Verify Program established by the United States Department of Homeland Security.

The Proponent shall execute and return three (3) Agreements, with required insurance certificates and other documents as listed in this RFP or required by the City, within no more than ten (10) calendar days from receipt of the Agreements.

The City reserves, in its sole discretion, the right to make one (1) award, no award, or award to multiple Proponents.